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Saturday, 25 April 2015


The image above will bother some people not necessarily because of the content but because of the lack of shall we say finesse in the finish. A photo without filters, editing or even a blooming hair brush.

Valencia or x-pro filters almost seem pre-historic in today's app obsessed lifestyle. Gone are the days of clicking, filtering and posting, the selfie production line grows longer and more pixelated than ever for the modern Instagram user. It's not just the one process it must pass through to become 'post-worthy' but often it takes up to three apps to mimic the 'I just woke up like this, flawless' look that we have become so acclimatized to seeing. And all these extra filters on our own faces are having a knock on effect, the kids of the computer era are growing up in a world that is so filtered and 'perfect' they have become to value their online avatars more than their own bodies.

Selfie selection

First you take at least 20 selfies minimum, you then go through the laborious process of 'swipe and delete' drilling it into yourself that there's no picture good enough. The angle is never right, your nose looks weird or you convince yourself that you've somehow spawned a second chin.  

Flaw removal

We've become numb to seeing photoshop, in this day and age we only seem to get narked when something ISN'T photoshoped, but it's not only the celebrities who photoshop, with apps available like face 360 anyone can achieve a flawless finish. It's not the actual photoshop that bothers me per say, it's the denial of it's existence and then the repercussions of an audience who falsely believe what they are seeing is true to life, who then go on to convince themselves they aren't good enough because when they look in the mirror they see a 'flawed' picture. 
Then after awhile of posting a stream of flawless images it gets harder and harder to accept your own face because it doesn't look like the one in the selfie - you start to prefer the hyper-real internet version of yourself over your own skin and flaws. 

Time for the filter

The thing that makes instagram, instagram, the filter. A white wash is the palate of choice crank that brightness up to a maximum and turn down the contrast for that recognizable bloggers instagram theme of choice. I had a whole rant on filters in this previous post. 


Don't get me wrong i love instagram, so much so its boarding on slightly obsessive i constantly post and like things, but sometimes i find myself getting upset that my life doesn't look as beautiful as some of my favorite feeds or my face doesn't look as elegant. It's at that point i have to remind myself that instagram isn't a true reflection of someones life, yes they have probably gone to Costa and bought that coffee and of course they have layed it out to look picturesque but what they fail to mention is the fact some weirdo is sat grunting at them in the corner or they just spilled half of it on their laps.
As a blogger myself i also of course do these things as well, it's kinda of our thing to create these beautiful scenarios and story lines, but what i think is vital for us to do is not lose sight of the rawness which made the genre so popular in the first place,  people followed blogs to get a real first hand perspective, but it's getting hard to differentiate the accurate from the fantasied as the two have somehow got jumbled in a world full of filters. 

This is why i decided to start the #fuckyourselfie campaign, a hashtag that will hopefully remind us all that we are all humans, we all have those days where we look hot as fuck and then days where our skin goes into complete melt down mode, we all have flaws and niggles that bother us, not even Queen B Beyonce is as flawless as she protests.
It's not an attempt to liberate women from makeup, by all means embrace makeup, if it's your thing then you rock it! But it's an attempt to get us all to take a good look at our selves and realize its fine that we're not flawless because no one is so don't waste your life dreaming of somebody else's image, because chances are they're dreaming of a different one to. So which ever way you want to do it, i dare you to post a photo that isn't adjusted to be perfect that's raw and untouched, see that the world doesn't end because you didn't airbrush a photo.  

P.S Have a read of Sophie's from Fashion Slave brilliant post about Instagram and self esteem, she has a much better way with words then I will ever have!

What babes, thank you Zoe and Alice for getting behind this campaign!
Charlotte x
Tuesday, 21 April 2015

Fashion Chick UK: Party Pants

Topshop Green Cami Top - The Goodowl
(Top: Topshop, Trousers: *Wallis, Coin Necklace: Topshop, Long Necklace: *Topshop)

Saturday, 18 April 2015

The 70s Ringer Tee

Urban Outfitters Ringer Tee
(Tee: Part Fiction via Urban Outfitters, Skirt: c/o Beyond Retro, Denim Jacket: Mango (Similar), Shoes: Asos, Sunglasses: c/o Follie Folli (Similar)

Life has been hectic lately to say the least, university work has gone into overdrive as i'm approaching my final hand in of year 2. I can't believe i've almost made it to the end of my 2nd year - when i decided to take a year out last year i never expected to be able to return let alone make it to year 3!

Give it a month and ill be back to blogging regularly again, i CANNOT wait - have lots of ideas for posts and videos for you lot, just need the time to be able to do it all, uhhhhhhh! 

Monday, 6 April 2015

BD Trade Secrets: Beauty at Tesco Review

BD Trade Secrets Review - Beauty at Tesco
To find me on Youtube just search 'The Goodowl'
Hi Everyone, How are we all? I hope you have all had a lovely Easter bank holiday filled with lots of Yummy Easter eggs (I know I did, i'm feeling sorry for it now!)

I was sent a few products to review from the Beauty at Tesco range - BD trade secrets, instead of doing a long post talking about them, i thought id give Youtube a go again. The range it self has got lots of great low budget version of some of the cult beauty buys for example: Their light effects concealer pen is a great dupe for the YSL Touche Eclat highlighter. Have any of you guys tried out the Beauty at Tesco range?

Thursday, 2 April 2015

A Living Room Tour

Ikea Wire Chair, Ohh Deer Cat Cushion - Quirky Home ideas
Wall Banner: DIY Wire Chair: Ikea, Cat Cushion: *Ohh Deer